Course Content
Digital Marketing Fundamentals
Digital marketing is vital for your business and brand awareness. It seems like every brand has a website. And if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. To be competitive as a business, you'll need to embrace digital marketing. But, because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and its customers.
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What is Digital Marketing?
09:00
A Closer Look at Digital Marketing Channels
09:00
Implementing Your Digital Marketing Strategy
12:00
Building a Content Creation Framework
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Why does your business need a content creation framework?
06:00
How to build a content creation framework
10:00
Determining the resources you’ll need for a content creation framework
07:00
Test yourself
How to Find the SEO Strategy that Fits Your Business
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How do search engines rank your content?
05:00
Test Yourself
Which SEO approach fits your business?
04:00
How to measure your website’s SEO authority
03:00
Improving Website Performance
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The Importance of Website Performance
06:00
Reducing Page Size and Increasing Load Speed
07:00
Optimizing Your Web Page Elements
06:00
Limiting HTTP Requests and Maximizing Page Caching
07:00
Creating Quality Blog Content Your Audience Loves to Read and Share
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Why blog post structure matters
00:00
How to choose a topic and a title for a blog post
08:00
How to create and structure a blog post
07:00
How to optimize a blog post
07:00
What are some effective blog writing tips?
10:00
How to Create a Successful Video Marketing Strategy
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Why should you create engaging videos?
05:00
How to use video throughout the inbound methodology
07:00
Tips for getting started with video marketing
11:00
Developing a Social Media Strategy
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Why You Need a Social Media Promotion Strategy
07:00
The Social Media Channels – An Overview
14:00
Building the Foundation for Success – Setting Social Media Goals
07:00
Structuring Your Social Media Team for Now & the Future
00:00
Evaluating the Best Social Tools for the Job
05:00
Developing a Budget and Garnering Executive Buy-In
05:00
Creating a High-Performing Email
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Why focus on high-performing email?
05:00
How do you create a high-performing email?
16:00
What do high-performing emails look like?
06:00
Digital Marketing Certification Course Next Steps
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Congratulations! You’ve finished the Digital Marketing Course.
01:00
Digital Marketing Course: Get Certified in Digital Marketing
About Lesson

A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.

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