Course Content
Digital Marketing Fundamentals
Digital marketing is vital for your business and brand awareness. It seems like every brand has a website. And if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. To be competitive as a business, you'll need to embrace digital marketing. But, because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and its customers.
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What is Digital Marketing?
09:00
A Closer Look at Digital Marketing Channels
09:00
Implementing Your Digital Marketing Strategy
12:00
Building a Content Creation Framework
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Why does your business need a content creation framework?
06:00
How to build a content creation framework
10:00
Determining the resources you’ll need for a content creation framework
07:00
Test yourself
How to Find the SEO Strategy that Fits Your Business
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How do search engines rank your content?
05:00
Test Yourself
Which SEO approach fits your business?
04:00
How to measure your website’s SEO authority
03:00
Improving Website Performance
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The Importance of Website Performance
06:00
Reducing Page Size and Increasing Load Speed
07:00
Optimizing Your Web Page Elements
06:00
Limiting HTTP Requests and Maximizing Page Caching
07:00
Creating Quality Blog Content Your Audience Loves to Read and Share
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Why blog post structure matters
00:00
How to choose a topic and a title for a blog post
08:00
How to create and structure a blog post
07:00
How to optimize a blog post
07:00
What are some effective blog writing tips?
10:00
How to Create a Successful Video Marketing Strategy
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Why should you create engaging videos?
05:00
How to use video throughout the inbound methodology
07:00
Tips for getting started with video marketing
11:00
Developing a Social Media Strategy
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Why You Need a Social Media Promotion Strategy
07:00
The Social Media Channels – An Overview
14:00
Building the Foundation for Success – Setting Social Media Goals
07:00
Structuring Your Social Media Team for Now & the Future
00:00
Evaluating the Best Social Tools for the Job
05:00
Developing a Budget and Garnering Executive Buy-In
05:00
Creating a High-Performing Email
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Why focus on high-performing email?
05:00
How do you create a high-performing email?
16:00
What do high-performing emails look like?
06:00
Digital Marketing Certification Course Next Steps
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Congratulations! You’ve finished the Digital Marketing Course.
01:00
Digital Marketing Course: Get Certified in Digital Marketing
About Lesson

Learn what to do once you finish the Digital Marketing Course.


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